In 1992, Brallier founded the children’s publishing imprint,
Planet DexterPenguin, which published a number of best-selling
books and secured scores of book club, electronic, foreign,
TVvideo, exhibit, serial, and merchandising licenses.
Of the 30 published books that Brallier authored, half are adult
titles and half children’s books.
Brallier won book publishing''s LMP Individual Achievement Award
in recognition of his marketing campaign for three New York Times
best sellers: Reinventing Government by David Osborne, Mama Makes
Up Her Mind by Bailey White, and Touchpoints by T. Berry
Brazelton.
Brallier is publisher of the most successful online book in
history, Diary of a Wimpy Kid.He is the publisher of Poptropica,
the largest virtual world for young kids.