目录：
Introduction ………………………………………………………………………1
1 Freshippo: Data-Driven Business Model Innovation ………………………9
Data-Driven Business Model …………………………………………………10
Data-Driven Core Competencies ………………………………………………13
Data-Driven Product Selection …………………………………………………15
Warehouse Management ………………………………………………………17
Store Operation …………………………………………………………………18
Order Fulf illment ………………………………………………………………18
Logistics and Distribution ………………………………………………………19
Other Technology-Driven New Retailers ………………………………………19
The Future of Freshippo ………………………………………………………21
2 Daddy Lab: A Chinese Social Enterprise’s Dilemma ………………………26
Founder: Wenfeng Wei …………………………………………………………27
Discovering and Solving a Social Problem ……………………………………27
Voluntary Testing through Crowdfunding ……………………………………29
“Internet Celebrity E-commerce” Model ……………………………………31
Establishing Standards and Driving Social Reform ……………………………33
Amplifying Social Impact ………………………………………………………35
Daddy Lab’s Dilemma …………………………………………………………36
3 SHEIN: Redef ining Global Fast Fashion ……………………………………46
Background Note ………………………………………………………………48
Business Model …………………………………………………………………50
Aggressive Marketing …………………………………………………………55
Global Footprint ………………………………………………………………57
Results …………………………………………………………………………59
Challenges ………………………………………………………………………60
4 A Dispute Over Year-end Bonuses (A) ………………………………………72
Company Prof ile ………………………………………………………………72
Primary Figures …………………………………………………………………74
The Ins and Outs ………………………………………………………………76
5 Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo …………………………………………………………………84
Ng’s Entrepreneurial Experience ………………………………………………85
The Development of EtonHouse ………………………………………………86
Paradoxical Leadership …………………………………………………………91
New Stage: Leadership in Transition …………………………………………95
Post–COVID–19: Expansion in China …………………………………………97
6 Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions ………………………………………… 102
The Argentina Winery Industry and the Antigal Group …………………… 103
New Energy Introduced …………………………………………………… 108
Relationships Among Different Generations ……………………………… 110
Family Business Management ……………………………………………… 112
Entering the Chinese Market ……………………………………………… 115
Taking Antigal to the Next Level …………………………………………… 116
7 Geek : Challenges and Growth in the World of Autonomous Warehouse Robotics ……………………………………………………… 122
Starting Geek ……………………………………………………………… 123
What Warehouse Robots Should Be Produced …………………………… 126
Resolving the Sales Dilemma ……………………………………………… 131
Balancing Customization and Scale Production …………………………… 134
The End ……………………………………………………………………… 139
8 AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey ………148
About AZ and China’s Pharmaceutical Market ……………………………149
China’s Pharmaceutical Market ……………………………………………150
Leon Wang …………………………………………………………………152
Innovating at AZ-China ……………………………………………………153
9 Midea in India ………………………………………………………………170
Introduction of Midea Group ………………………………………………171
International Expansion of Midea ……………………………………………172
Entering the Indian Market …………………………………………………174
Choosing a Partner: Carrier …………………………………………………176
Challenges Facing Midea in the Indian Market ……………………………177
10 Alibaba vs. JD.com: Strategies， Business Models， and Financial Statements …………………………………………………………………186
JD and Alibaba’s Listings ……………………………………………………186
China’s Retail Industry ………………………………………………………187
Alibaba: Just an E-Commerce Operator ……………………………………188
JD: A Rising Star ……………………………………………………………193
11 Being United and Working Together: Qiangda Chilli Leads to a Win-Win Outcomes ………………………………………………………202
The Journey from Nothing to Something ……………………………………202
Courage to Go Against the Stream …………………………………………203
A Journey of a Thousand Miles Started with the First Step …………………206
Long and Arduous Journey Completed Through Unremitting Efforts ………208
Journey from “Lone Battle” to “Mutual Development” ……………………211
A Long， Tough Road Ahead …………………………………………………214
12 KFC China: Building Competitive Advantages Through
Digitalization ………………………………………………………………………………218
The Rise of New Catering …………………………………………………219
KFC in China ………………………………………………………………220
Tapping into Digital Resources ………………………………………………222
Heightening the User Experience Digitally ………………………………… 224
Digital Technology in the Future KFC ……………………………………… 232
13 Winner Technology: Big Data Disruption in the Retail Industry ……… 242
Brick-and-Mortar Retail: Change and Challenges ………………………… 243
Big Data Application in Brick-and-Mortar Retail ………………………… 244
Winner Technology ………………………………………………………… 245
Challenges Ahead …………………………………………………………… 253
Appendix
Award List of The Global Contest for the Best China–Focused Cases (2015—2022) ………………………………………………………………… 260
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